Why now??

‘The movement of all communications — including private communication — online during the COVID-19 pandemic helped open the public’s eyes to digital privacy. Consumers started to demand more out of the companies they would share their data with.’

”Increased supply of user-friendly private tech and increased demand for privacy have converged, creating a moment of unprecedented opportunity for founders with a vision for privacy-first online experiences.’

Privacy-first as leading principle and mayor opportunity, a strong call-out by Konstantine Buhler for Team Sequoia, via https://medium.com/sequoia-capital