Book Excerpt: Why trust, not data, has become the most important asset in the modern economy (GeekWire)
Stein Broeder: ‘My research has shown that trust is the most important asset for a company, even more important than data. Trust is the currency, and experiences are how we transact trust. So how do brands build up their trust banks? Through delivering meaningful and memorable experiences with lasting impact. People will give you their trust if you give them the right experiences.’
‘As nations embrace digital identity, these systems will have to be thoughtfully designed to be trustworthy, informed by not just an appreciation of the risks to the systems, but also the individuals and communities that rely on them. Often people speak of the need to develop trustworthy identity systems with a focus on the technical security of the systems and data. The considerations are far more complex. Engendering trust in systems that underpin so much of society calls for a solid understanding of the impact their introduction will have on an individual’s access to the life sustaining resources and services they support.’
Professor Mark Briers via ITProPortal.com
Here you can create the content that will be used within the module.