Scary statistics: Forty-three percent of cyberattacks in the US are aimed at small businesses, according to Accenture. More than half of all small businesses suffered a breach within the last year. Scott Steinberg for CNBC.com
Petra Wenham summarizes the benefits that come with pursuing compliance to GDPR as an organisation, including:
- Better control over data.
- Providing better protection of data (both physical and electronic).
- Proof of due diligence.
A short article via computerweekly.com
Jascha Kaykas-Wolff, CMO of Mozilla, makes a strong case for an ethical approach towards data collection: ‘..it does mean doing something counterintuitive for many marketers in the era of big tech and adtech. It means striving to collect only the consumer data that you really need to give equal or greater value back to your customer — and protecting it. It means no more selling, sharing and buying user data. It means being transparent about your marketing practices. Doing so will take your focus off data collection for the sake of data collection and put that focus where it belongs — on understanding your customer’s needs, delivering them more and more value and regaining their trust and respect. This isn’t just empty talk, just the opposite: The top 10 U.S. most trustworthy S&P 500 companies outperform the market by 25-50%.’ Via TechCrunch